If you have just started a business, or you are planning to start a business, and have no experience or day-to-day knowledge, then this book, What they don’t teach you at Harvard Business School, by Mark H. McCormack, is the best for you to improve yourself in the areas you find most difficult.
Mark H. McCormack was born on 6th November 1939 in the U.S. He studied law at Yale University and started his business, IMG, at the age of 39, founding the first marketing agency for sportsmen and sportswomen. His first client was the golfer Arnold Palmer and many followed in his company where he managed this marketing portfolio by making them more famous and rich. In other words, without Mark McCormack we wouldn’t have the ‘triangle of sports, sponsorship and television’ as he created wealth for his clients by using different techniques of marketing skills.
In his book he demonstrates how he used his marketing methods to gain the trust and support of his clients throughout the years of running his business. Today, McCormack is known for being a great American lawyer, sports agent and author.
The book was published in 1986 and, although the book is old, it still attracts readers by its title. However, McCormack never attended Harvard. The book basically gives directions about the business world and is about the management strategies that McCormack implemented during his years at IMG. He shares stories from when he worked for various clients, tells of the success of growing his company, and demonstrates the dos and don’ts in today’s business world. In addition, the book helps you to create new ideas within the marketing area and how to manage your time and meet new people. As a result, this book is perfect for new business graduates going into the business world.
The book is full of good advice. One sound recommendation is to listen carefully to people’s feedback on your product and service so you can learn to improve it long term and be better than your competitors. Be patient as this is the key to success. Frankly, the best part of the book is the last section, Running the Business, as it gives advice on how to run your business day to day.