Swarovski takes its seat at the table with the launch of the stunning SIGNUM collection, created in collaboration with world-renowned porcelain artisan, Rosenthal.
Designed by Swarovski’s Creative Director, Giovanna Engelbert, and developed with the porcelain experts from Rosenthal, each piece is thoughtfully made to highlight moments of joy while simultaneously showcasing the heritage and craftsmanship of two innovative brands.
“With this collection we offer a new way of embellishing your life. Just like we are adorning ourselves with jewelry, we get the joy of decorating our lives through this whimsical yet elegant collection.” – Giovanna Engelbert.
ARTISTRY MEETS IMAGINATION
With this collection, Swarovski is introducing its brand pattern for the very first time. A translation of the brand’s mesmerizing and recurrent motif, the octagon. Inspired by the 19th century Austrian art movement with its modern approach towards arts and craftmanship the collection is joyful yet sophisticated with a retro futuristic vibe.
Rosenthal’s extreme attention to detail and in-depth knowledge of their craft results in a range that is as artistic as it is usable. The German company, who stands alone for their award-winning designs, has interpreted this enticing new entry point into the crystal lifestyle in a vibrant selection of moreish candy colors.
“We are passionate about producing porcelain collections that conceive exceptional memories and bring people together all over the world, a vision very much in line with Swarovski’s – creating sparks of joy and imagination with every interaction. Signum is the unity of these two ambitions, made real.” – Mads Ryder, Rosenthal CEO.
THE SIGNUM COLLECTION
The Swarovski x Rosenthal SIGNUM collection is a richly detailed honor of brand heritage.
Just as the octagon, the Swarovski brand colors of blue, green, yellow, and pink are captured in graphic designs edged with hand-painted golden accents – another detail that links to Swarovski’s heritage and craftmanship in designing and creating jewelry. The stylish swan-engraved cut-crystal lids are the center of attraction and add an extra dose of luxury to an already enchanting range, so do the center stamps – a gold Swarovski Swan.
From forms to printing to the application of delicate and hand painted décor details, each is a representation of Rosenthal’s craftsmanship and expertise.
Including tea sets, espresso sets, and full dining services, the complete collection is available in verdant green, and is designed to stand alone or be customized with select pieces in the other colorways. Offering a pleasurable opportunity to curate your own tablescape, individual pieces can be combined to radiate a sense of diverse contemporary cool.
With a touch of art and alchemy, the Swarovski x Rosenthal SIGNUM collection honors l’art de la table–the pleasure of setting a table–with a fresh approach to modern living.
The collection will be available online in June and in stores in July 2022.
