MEET THE TALENTED DUBAI-BASED FASHION DESIGNER WHO IS UNIQUELY RESPONSIBLE FOR THE FAUX FUR TREND
In 2015, Ollia launched Tzarina by Ollia, a cult-favourite collection of colourful faux fur and since then, it has taken the Hollywood industry by storm. A-list celebrities such as Arabic pop icon Haifa Wehbe, Jennifer Lopez, Rita Ora, Ciara, Christina Aguilera, Mary J. Blige, The Kardashian Sisters including Kylie and Kendall Jenner and self-proclaimed vegan, Ariana Grande, are seen wearing the brand through several media appearances, photo shoots, music videos, TV guestings and billboards.
While the young designer is working to expand her brand to include more than outer wear, she’s enjoying the summer and getting ready for the busy fall and winter season.
Ollia shares some of her unforgettable experiences in running a business at a young age, dressing up A-List Hollywood celebrities and the era of faux fur:
You are one of the only few designers who’s fortunate to dress up The Kardashians and The Jenners, how was it dressing them up?
I feel lucky! They have a very powerful social media presence, so for any start-up brand this is a dream come true and a fantastic platform for the brand to be promoted.
Do you remember your first feeling when the IG queen and one of Forbes’ Youngest Billionaire – Kylie Jenner wore your fur?
I remember that moment when my team told me that Kylie wore the fur and obviously I got pretty excited because of the way she looked in it. It literally looked like a ready-made ad campaign after she posted the photo on her Instagram account. It made my day or probably my year!
Christina Aguilera wore your fur at her latest guesting at RuPaul Drag Race, what is your favourite Christina Aguilera song in the 90s?
I LOVE Christina Aguilera!!! She’s an icon. I used to perform her songs ‘Genie in the Bottle‘ and ‘What a Girl Wants’ during school concerts. It was super fun!
Mary J. Blige is considered the Hollywood’s Queen of RNB and Soul, why did you chose a yellow fur for her?
She had an outfit which matched the fur perfectly, Mary is fearless when it comes to the colours, she has a good eye for her stage outfits.
Toni Braxton is one the living legends of our time, if you can dress her again with your new Anonymous line or your new fur collection on her birthday in October, what style and colour would it be?
I would put her in a navy one shoulder sleek gown; very classy but with an edge.
Any dream celebrity that you want to dress up?
Out of all products and line, why faux fur?
Faux is a very important segment of the ready-to-wear industry. The UK is the biggest consumer of faux!
When was the last time you wore a faux fur yourself?
Last night! I attended a party and wore that white ‘Queen’ jacket the way it should be worn!
You are now focusing on fur faux, is there any reason behind it?
Massive customer outreach and a global movement towards the eco-fur. It is very strong
What is your next greatest target market and why?
The Middle East is one of my favourite markets to concentrate on.
Faux Fur is always fab for celebrities, how long do you think this will last?
We have to wait and see. A lot of the celebrities prefer to say they wear faux, but in reality it’s real. That’s a secret. Don’t tell anybody