Katrina Kaif is one of Bollywood’s highest paid actors. Starting her career as a model, she went on to become one of the biggest stars of Hindi cinema. Now Brand Ambassador for SPLASH, the Middle East’s largest high street fashion retailer, she is endorsing their constantly evolving style and ideology.
From the retailer’s point of view, announcing Katrina as their Brand Ambassador was a marketing dream. With her undeniable sense of style and incredibly large fan base, she’s sure to attract more loyal customers to the already well-established fashion chain.
Our thanks go to SPLASH for their assistance in arranging this interview.
What is your brief statement on being the brand ambassador for SPLASH?
SPLASH is a wonderful and iconic brand in the UAE and Middle East and is very much loved by its consumers. I am extremely happy to be a part of the continuing journey that is SPLASH. I am happy to be associated with their fashion and ideology.
We have heard that you are in the process of launching your own production house. What is the current status?
Not exactly. Not at this moment.
Can you share with us the basis on which you select the brands that you endorse?
I think when I find in it something that resonates with me. It is a good basis to select not only the brands but also the films. I think I have been extremely fortunate with the brands that I endorse; both those that I have worked with or am working with now. It has been a very easy choice for me in the past with the kind of names I have been working with.
Is there anything in particular about SPLASH that stands out for you the most?
I believe the whole ideology of the company sets SPLASH apart from other brands. I think SPLASH has very loyal consumers. Once consumers are introduced to the brand, they remain loyal. I believe this is because of its constantly evolving style, their effort, and their extremely successful attempt to be constantly doing something new and current.
If you were asked for any input while designing the next SPLASH collection, what would it be?
SPLASH already has some wonderful people working with them who I have been interacting with. Today, I met with one of their head designers who had worked with me already a few years back in Mumbai when he was independent. He is a great designer. So, I know their team and that makes it all the more wonderful as I kind of know the thought that goes behind everything and what’s happening.
If you were not an actor, what would you have been?
I have no idea! Maybe something that involved lot of travel and that had variety.
What do you do in your free time at home?
I watch a lot of movies and TV serials. I think these days there is such a good variety of TV shows and I think that’s what we all do now in our spare time.
Would you be interested in doing TV serials?
I have no problem with any medium or language. I have done films in Tamil, Telgu and Malayalam. For me the medium of cinema is to have all the elements right and not to have any do’s and don’ts.
How do you feel about working again with Salman Khan in the movie ‘Tiger ZindaHai’?
I think it is a very successful franchise. Actually, I won’t call it a franchise yet but with Kabir I always had the most amazing experience working. His aesthetics and everything he brings to the film are wonderful. This, in fact, is being directed by Ali, who was the director of Sultan – I also worked in his first film MerayBrother KiDulha – so it’s an amazing group of people to work with. Yash Raj is producing it and I am really looking forward to it.
How do you deal with stress? What do you do to relax?
I think you never know those moments that bring you relaxation. There are so many moments in between work that can help. It could be the sun, it could be a child playing, or anything that you see in that moment that gives you joy and for that moment you are free from all the stress and pressure of work.
Can you drag yourself from this stress? Are there moments when you say to yourself that today I will not do anything and just relax?
No, it’s not so easy for me. It tends to happen on its own and not when I plan it. I think you get the rest most when it comes spontaneously and unexpected rather than when you plan it.
Is there anyone in Bollywood who you have worked with or not worked with who has inspired you?
I think everyone around me is doing such amazing work. All of my contemporaries, colleagues – men and women – are great. It is an interesting time for Hindi cinema now, they are coming up with some amazing performances, films, and stories. It is really an interesting time.
Looking back at your journey in Bollywood, is there any phase where you felt you had hit a low or did not perform as per expectations? If so, how did you work on getting back on track?
Honestly, it’s extremely difficult to dissect your own career. But, if I look back at my journey, the only thing I have done is work hard and allowed destiny to play its role. I am a big believer in destiny. There was probably just a small phase where I wasn’t able to focus on my work, and I know that very well. But, I believe that it’s important to give your best in everything that you do. I have done my best in every film or project that I have worked on.
Have you been offered any films in the Hollywood?
No, not at the moment.
Which has been your favourite role so far and what is one role that you would love to do in the future?
I think one part of cinema that I have not been a part of is a period film which to me, is amazing and something I find very dramatic and cinematic. I love that world.
And, who would you like to act along with in such a film?
I think as an actor, you do not think of which actor you would like to work with but you rather think about the story and the film and that would come to you as a package with the director’s vision. That’s how we see it.
These days, it’s all about Social Media. How do you manage it?
It is about what you wish to share. It’s about what you want to put out there. I do really agree that life has changed since Social Media has come out so big. I remember a few years ago there was no trend of you going to an event and the photos coming out online with everyone following. Now that’s the way it is and I cannot say which one is better; it’s just the way it is.