Fatima Hamad Al-Jutaili – Fashion Designer and Founder of DU-MISHMASH brand

Fatima Hamad Al-Jutaili – Fashion Designer and Founder of DU-MISHMASH brand
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“I look forward to creating outstanding handmade pieces that speak for themselves.”

Fatima Hamad Al-Jutaili’s handmade creations are inspired by everything from unicorns to cupcakes. Her designs are now sought by the rich and famous but she never forgets the importance of supporting the community.

Hi, please introduce yourself to our readers.
My name is Fatima Hamad Al-jutaili. I’m an entrepreneur, fashion designer/stylist of DU-MISHMASH and I’m in love with everything handmade and vintage.

Tell us about your education.
I have bachelor degree in Marketing.

Are you self-taught or did you study Fashion Designing?
Fashion is a huge passion of mine. For me to master it I had to study and I have a diploma in fashion designing/styling.

What are your fondest childhood memories?
Huge birthday cakes, hairdos and ruffle dresses.

What is your first fashion memory?
Well, I was born in the 80s so I would say anything baggy like oversized denim jackets, pouf dresses and shorts.

Can you tell us about how your interest in fashion began and what inspired you to become a fashion designer?
I have always appreciated everything handmade, that’s why I have called my brand DU-MISHMASH. It means combining different fabrics, beads and wires in one piece. I wanted people to never get bored of dressing up.
After finishing my fashion diploma I focused on what people really want. Then I came up with an idea of doing timeless handcrafted jackets that would never get old. I developed my skills, worked hard on my target and built my brand. After that I knew there was no way of going back.

What influences the design details in your collection and what’s the inspiration behind each of those designs?
My first collection is called DREAM. The love of fashion was a dream that I wanted to achieve and follow for a very long time. It was inspired by happy moments in my life from mermaids to unicorns.


Explain how you manufacture your designs. Do you outsource?
I outsource and customize my fabric, pattern and cut, but the embroidery is complicated and it is hard work and time consuming. It should be done neatly and under my supervision.

How would you describe your brand aesthetics?
Fun, complicated and bold.

As a fashion designer, how would you define your role in society?
I have collaborated with different local artisans who had a very low income. They have helped me achieve my dreams. Without them my collection wouldn’t be a success. So I would say always to support and give back to the community.

When starting a new collection, where do you begin?
I develop my ideas when I’m around nature, butterflies and cupcakes. Then the magic begins!

Can you name a celebrity look you’ve loved in your designs?
Latifa Al Tunisia! She always looks fabulous especially with our biker jackets.

How did living in different countries help in your designs?
It helped me get inspired by new countries, nature and fashion. You expose yourself to different kinds of inspiration.

Which entrepreneur/person has inspired you the most and why?
My friend, Lady Fozaza, is my ultimate favourite. She supported me from day one. She worked from scratch in the fashion industry.

What is the biggest lesson you have learned and what have you learned since your brand was established?
The biggest lesson is to listen to everyone’s opinion but only follow your heart. I have also learnt to keep upgrading my skills.


What drives you to continue creating new and inspired designs?
The passion I have for fashion. It’s not enough when it comes to designing. I always want to do more.

Who have you been most excited to see wearing your clothes?
Lady Gaga. Her style is very close to mine.

Your motto in life?
I always find beauty in things that are odd and imperfect. They are much more interesting.

What are your future plans for your business?
To open stores all over the world, grow and collaborate with creative designers.

How would you describe your personal style?
Simple t-shirt with and oversized padded shoulder suit and fabulous Monolo Blahnik shoes!

Your message for us at CP Magazine?
I would personally like to thank CP Magazine for supporting young entrepreneurs and giving me this opportunity to introduce myself and my brand.

Finally, what can we look forward to and expect in the future from you?
I look forward to creating outstanding handmade pieces that speak for themselves.



Photography: Hamad AlAinati @7mdphotography
Directed by: Jameel Arif @jameelarif
Location: House Of X @houseofx_kw

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