“Fashion allowed us to create and express our identity”
Why go to the store when the store can come to you? That was the thought process behind Aisha & Hind Sanad’s ‘Fashion on Wheels’ concept. Read on to learn more about their innovative mobile boutique.
(Above: Aisha Sanad)
Please introduce yourself to our readers:
We are Aisha Sanad and Hind Sanad, owners of Fashion on Wheels.
It`s a mobile shopping boutique which fills a woman’s needs to get stylish clothes and accessories to her home. It offers a range of fashionable collections from international and local designers.
Tell us about your education:
Hind Sanad is an accountant, graduated from American University of Middle East. Aisha Sanad has a Bachelors degree in English Literature from Kuwait University.
How and when did you get interested in fashion?
We have been interested in fashion since we were kids. We loved to wear different outfits and display customs at different events. The great thing about fashion is that it changes from season to season so there are always different trends. Fashion allowed us to create and express our identity.
Are you self-taught or did you study fashion design?
Who in your life has encouraged and supported your amazing designs? Did anyone or anything inspire them?
Our family and friends have always supported us and we’re grateful to them. All the designers around the world inspired us with their continuously regenerated collections. There is always something unique in each outfit.
What inspires you most?
Street fashion always amazes us as it allows each individual to show their own identity.
How has your work evolved since you began designing?
Fashion nowadays has become something necessary. We are now paying attention to provide different collections with more details to cover all of our client’s need and, at the same time, to be comfortable and functional.
Tell us about your brand – what exactly do you create?
It is a mobile shopping boutique which meets the fashionable ladies’ needs to get stylish clothes and accessories to their home. In addition, it offers a range of fashionable collections from international and local designers.
How did you come up with the name for your brand/label?
From the concept itself.
Can you explain your design process from start to finish?
The customer books her appointment and the truck shows up to her place where the customer can enjoy a private shopping experience inside the mobile store. Men can book appointments too!
What are some of your favourite materials to work with?
We are not designers but we provide different collections with different materials to satisfy our clients’ needs. We also support local and international designers by displaying their collections.
What are you fascinated by at the moment and how does it feed into your work?
Street fashion always amazes us. Also the fashion runways and the updated collections help us to choose what to display in our truck.
What do you think is the key that makes one fashion designer successful?
Hard work and creativity.
How would you describe your personal style?
Casual and unique. We go for a casual and fancy look that gives us a creative image.
Your all-time favourite designer?
(Above: Hind Sanad)
What’s next for you? What are your goals for the future?
To expand and be known internationally.
Where are your designs available to buy?
Our collection is available to all us we ship internationally – so get in touch!
What advice would you give to young designers?
Work hard and you will reach where you want to be.
Your message for our readers:
Don’t stop dreaming and aim to work hard because hard work gives a great result.
Your message for the team at CP magazine:
We appreciate CP Magazine for their support and for encouraging youth and small businesses to become bigger.
94491200, Instagarm: @fashion_onwheels