Marks & Spencer, operated by the Al-Futtaim Group, launches the iconic British fashion brand JAEGER in Kuwait. Proudly part of the M&S family, JAEGER offers customers a curated collection of collectable pieces embodying effortless elegance with British modernity.
Available now in the 360 Mall and The View store, the JAEGER Autumn Winter 2022 collection takes inspiration from the unexpected juxtaposition of contemporary art installations, housed in historic British country estates. Resonating with JAEGER journey, the new collection continues to build on the rich heritage of the brand, referencing key pieces from the 138-year-old archive and reinventing the classics with a modern twist.
Built on timeless classic fabrics, Houndstooth, Herringbone and Prince of Wales checks are featured throughout the collection. Noble fibres and the richness of traditional knit stitches and patterns from across the British Isles, strengthen the JAEGER signature styling and continue to build and define the brand’s DNA.
Highlight pieces from the womenswear collection include the Pure Silk Printed Tie Neck Tea Dress combining a vintage-inspired print with a sleek silhouette, and a beautiful day-to-night option. Designed for versatility, the Checked Quilted Reversible Puffer Coat offers two stylish ways to wear. Cut to an effortless relaxed fit, it features a collarless neck and large button fastenings. Both sides feature a quilted checked pattern for a textured twist plus contrast piping and handy pockets.
Finally, the Silk Rich Printed Mini Shift Dress is a showstopper, combining luxurious silk with an easy-breezy shape for an effortless look, either wore on its own or paired with the Pure Silk Printed Wide Leg Trousers crafted from pure Chinese silk, giving them a flowing silhouette and a luxe handfeel.
JAEGER lands in Kuwait with a new brand identity and logo, symbolising the next stage of its evolutionary journey as a new timeless, yet modern JAEGER. Under Managing Director Fiona Lambert, the JAEGER team has worked tirelessly to reinvigorate the British brand and ensure quality, design and innovation whilst protecting the heritage of the brand. With a rich history, JAEGER has been seen across many iconic faces over the years and has a loyal following of customers around the world. Both founded in 1884, JAEGER is a complementary addition to the M&S offering in Kuwait.
