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Yasmeen Al-Salem

Yasmeen Al-Salem
By: null

“Less is more. You don’t need to wear so much make-up on a daily basis.”

Juggling a busy career, Yasmeen is one of the foremost readers of fashion trends in the Middle East. Her words and outlook can help Middle Eastern girls match the seasonal fashion trend, or look great in casual but cool clothes.

Please introduce yourself to our readers
I am a multi-tasking working mom-of-two. After receiving my Bachelor’s in Marketing, I am now a Fashion Editor of CP Magazine, a social media manager in the private sector, a social media blogger, as well as being the owner of @Jazz_Boutique and Jo-Spa beauty salon.

Describe your personal style?
I’m more into comfortable casual looks, with some additional accessories and shades that will boost up the look.

One beauty tip that you live by?
Less is more. You don’t need to wear so much make-up on a daily basis. And drink plenty of water.

Your favourite style icon?
Karen Wazen.

Describe the process you go through to pick what is in and to create your monthly content.
I read and keep myself updated on fashion trends and what’s new. I always choose what Middle Eastern girls could wear, as well as what they may want to be fashionable in.

Who are some of your favourite designers now?
Louis Vuitton, 16arlington, Natasha Zinko, Prada and Christian Dior.


Do you have a theme for each issue?
Yes. It all depends on the upcoming fashion season, the month, and whether it’s Ramadan.

Your go-to outfit?
As a mom, I always prefer something comfy but stylish! I would go with leggings or a boyfriend jeans statement, as well as a t-shirt and blazer fashioned with sneakers and accessories.

What fashion predictions do you foresee for 2020?
Colour denim, platform shoes, bra tops, big bags, safari utility, puff sleeves and Disco collars.

Your message for the readers
Trends come and go, but a timeless bag or a shoe is forever. So my advice is to spend on staples and save on trends.


On the cover: Yasmeen AlSalem @jazz_boutique
Photographed by: Hamad AlAinati @7mdphotography
Directed by: Jameel Arif @jameelarif
Wardrobe: Harvey Nichols Kuwait @harveynicholskuwait
Makeup: AlRumaih Beauty @alrumaihbeauty
Hair: Jo Spa Salon @jo_spasalon

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