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“A dream does not become reality through magic; it takes sweat, determination, and hard work.”

YARA J. SALMAN, is a young Bahraini entrepreneur, businesswoman and socialite known as the founder and CEO of Hospitaila By Yara and Yara Beauty Lounge. She is also the Co-founder of MJ’s Bowling Lounge and serves as the CEO of Burgerland and La Marine Sea food restaurant. Hospitalia by Yara is the latest business venture from young entrepreneur Yara.

Yara founded “Hospitalia by Yara” in 2016, a beauty medical center providing new technology-based beauty and health services.
Yara also introduced the first robotic pharmacy in the region titled “Farmacia by Yara” which currently operates as a service of Hospitalia by Yara.

Yara J. Salman has received the Entrepreneur of the year 2016 award by Bahrain Businesswomen’s Society in the event of Global Entrepreneurship Week at the Bahrain Financial Harbour as well as other prestigious awards.

We interviewed YARA J. SALMAN for our readers this month and to inspire the youth.

Tell us about your education.
I am an MsC RCSI graduate of the year 2020. I studied healthcare management. I also completed my bachelor’s at UCB in Business Studies. I grew up in St. Christopher’s School, the country’s premier British International School.

How did you develop an interest in health, beauty and business?
I was always fascinated with the world of beauty and aesthetics, from a very young age. My father is a reputable businessman and my mother is a successful doctor. I always looked up to their strong work ethic and drive, and used all the invaluable lessons and knowledge they had given me to build my own empire and blaze my own trail in life.

What were you doing before you started your own business?
I launched my first business at the young age of 17, so I spent most of my early years building and working towards that goal. I always knew I wanted to be a successful entrepreneur, and I wasn’t interested in following the traditional route of life.

Did you face any challenges in establishing your businesses and how did you overcome them?
One thing my parents taught me was that nothing comes easy in life. I wasn’t born with a silver spoon in my mouth. Everything I’ve earned, I had to work really hard for. Of course, I faced many challenges and criticism. Anyone who starts their own business should expect that and be ready to handle it. Being a woman in a male-dominated world is in itself a terribly difficult challenge. Throw being young on top of that, and you’ll have a longer list of challenges to deal with. Mistakes should be viewed as educational challenges. We should embrace them as natural, productive, and highly potent opportunities. That’s the only way we can grow.

Can you explain more about “Hospitalia by Yara” and what makes it so unique?
Hospitalia By Yara is my main baby. It’s a state-of-the-art luxury medical and cosmetic center offering all the latest world-class treatments in the fields of Hyperbaric Oxygen, Dermatology, Dentistry, Weight-loss & Cryo. Due to high success and demand, we decided on expansion, in fact, we just announced the opening of our second branch, also located in the Kingdom of Bahrain.

Tell us more about “Farmacia by Yara” the first robotic pharmacy in the region.
‘Farmacia By Yara’ features a German-imported robot, very “matrix” and “avatar” vibes. This automated dispensing system allows quick input and retrieval of medicines and compact storage. The pharmacist can concentrate on serving the customer without interruption.

What are your other businesses?
I own Farmacia By Yara, the Middle East’s first robotic pharmacy. I own Yara Beauty Lounge, the first and largest beauty Lounge in Amwaj Islands, providing hair, nail, massage, tanning and other beauty services. I am a partner of MJs Bowling Lounge, with my brother Mohammed Jameel Salman, a high-tech, advanced entertainment lounge, where you can enjoy a day of bowling, karaoke, billiard, car simulation and sublime signature dishes at the Italian gourmet restaurant. I own Burgerland, Bahrain’s top shawarma, and burger chain. My father also owns Safa Poultry, the top poultry in the region with locations in Bahrain and Turkey.
These are just to name a few.

What has been your biggest achievement so far?
One of my biggest achievements was being awarded Bahrain’s Youngest Female Medical Entrepreneur.

How has your experience in running the business been different from what you expected?
Running a business means you have to continuously adapt to change. The only constant in life, the only thing we can be sure will happen, is change. Running a business also means you have to be involved in the minute details of basic tasks. If you want to be successful in my opinion, you should know your business inside out. That means learning how to manage your team, keep track of finances, understand the concept of legal issues and liability, study the market and customer concerns, etc. Sometimes when you are an entrepreneur newbie, you don’t realize how much goes into it. “The more you think you know the more you realize you don’t know” kinda thing. Knowledge comes with time.

What have you done that has been very effective in helping to grow the business?
The health and beauty industry is a billion-dollar industry. It’s on a continuous and rapid upward trajectory. I would say focusing on the changing needs and wants of my customers really helps the business grow. I bring treatments that are useful and that appease the concerns of today. Social media is another tremendously useful tool that helps the business grow. Engaging and communicating with the audience regularly is a must.

What according to you are the keys to your success?
Patience, persistence, and passion. The 3 Ps are the key to success. Success is not measured by money or status or the number of followers you have on your Instagram page, it’s as simple as doing what you love and loving what you do. Cheesy (I know) but couldn’t be more accurate.

What are your future plans and what are you currently working on?
With everything going on in the world, with COVID-19 and all, who knows what the future holds. I wish for everyone’s safety and I’m optimistic for the future. I plan to continue working hard to make sure everything runs smoothly, especially with the new branch opening, and of course, continuing to juggle all my businesses as usual.

Are you planning expansion in the region?
It’s not on the cards right now, but who knows? Never say never in life. I have to admit though, my hands are pretty full at the moment!

What are some of your hobbies?
When I’m not busy zipping around being busy and on the go, I love a bit of calm and peace. Maybe a boat day with friends, swimming and tanning by the beach. Maybe a jog to get my heart pumping and release endorphins, or maybe just being a couch potato for the evening, ordering yummy take out and watching Netflix- it really depends on my mood that day.

What is your motto in life?
“A dream does not become reality through magic; it takes sweat, determination, and hard work.” We all tend to get carried away with dreaming. There’s nothing wrong with that, but try to put those dreams into action and watch how things start to fall into place.

What is the best advise you have been given and by whom?
I feel like everyone in my life has given me an excellent piece of advice at some point or another. I am always learning new things every day, directly and indirectly.

Your favourite quote?
“Use every rock thrown at you as a stepping stone.”

What message would you give to the women in the region?
Regional conditions, in addition to gender-based discrimination, contribute to a significant difference between men’s and women’s participation in MENA economies. With that being said, it’s amazing how women’s empowerment movements are beginning to break new ground in recent years and gain momentum. My message to the women in the region would be to always recognize your sense of self-worth and your ability to determine your own choices. Don’t let any barriers hold you back from pursuing your passions in life.

Your message for us at CP magazine.
Thank you CP magazine for reaching out and for giving me a platform to share my story. It’s been an absolute pleasure.

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