Words: José Berrocoso
“Our mission is to define a new culture in eyewear.”
Marcello Martino founded Covrt Project in London’s Old Street in June 2018. The brand represents the first real standalone eyewear label designed by a specialist frame designer for streetwear connoisseurs.
The expertise of Marcello started in 2011 when he completed his MA in product design. Since then, he has led projects to design numerous bar and restaurant interiors in Central London, and today has become a leading creative innovator in 3D spatial desgin. His sunglasses designs have featured in numerous music videos and have been worn by sports personalities and musicians including Maître Gims, Rick Ross, Daddy Yankee and Anthony Joshua.
Covrt Project represents the culmination of Martino’s eyewear and interior design projects, a streetwear collection designed and developed in a period of two years, with a sharp intuition, born from within the urban culture and evolved through an understanding of external wide- ranging, multicultural influences.
Drawing inspiration from across the globe, the label sets out to highlight the perception of eyewear as a fashion accessory in a collection which embraces new technologies, advanced materials and state-of-the-art details culminating in outstanding aesthetics and unrivalled functionality.
In this way, Covrt Project has worked tirelessly to create the ultimate mix of statement style, technical innovation and top-level craftsmanship in both frame designs and selection of UV protective sun lenses. Using the same acute attention to detail and precision in production processes as the very finest apparel brands, Covrt has achieved what it sees as the sophisticated balance between functionality, style and attention to detail that today’s streetwear aesthetic demands.
Opposed to the fast-fashion throwaway culture, the brand is also a strong advocate of producing eyewear with a long-lasting quality of design and timeless aesthetic vocabulary that make the products worth treasuring over time. Covrt’s accessories explore multi-functionality in designs that are practical, adaptable, and built to last.
SPRING SUMMER 2020 COLLECTION
Covrt Project’s SS20 sunglasses collection, called _Mission One brings a brand new concept into the eyewear arena, fusing a creative vision, with utilitarian functionality, and the quality and high-tech expertise of Italian luxury eyewear production.
The launch collection consists of seven models, four in CNC milled steel and three in premium Mazzucchelli acetate, fitted with Carl Zeiss sun lenses. Advanced tech features have been built into the designs with focus on enhanced comfort, durability and bold, modern design.
All models in the _Mission One collection are supplied with multifunctional accessories, designed for accessibility and everyday use, by Creative Director, Marcello Martino. Premium matt black packaging includes a presentation box and monochrome branded cleaning cloth.