Noëlle El Saadany

Noëlle El Saadany
By: null

“It is extremely rewarding to be part of someone’s journey and to be able to witness positive changes.”

Think you don’t need a life coach? Think again! Noëlle El Saadany explains why even the most successful people are turning to coaching.

Would you please introduce yourself to our readers?
My name is Noëlle. I am a corporate wellness strategist, life coach and neuro-linguistic programming practitioner. A third culture kid, I was born and raised in France. My father is Egyptian, my mother is Tunisian and I made Dubai my home many years back.

Tell us about your education.
I worked for nearly 10 years in the Arts and Culture sector, supervising a wide range of cultural projects and managing international events. I have a master’s degree in international affairs with a focus on cultural diplomacy. Following a series of life altering events, I found a new passion in positive psychology and self help and decided to study life coaching, neuro-linguistic programming and hypnosis.

What made you decide to become a life coach? And did you ever imagine you would be one?
A few years ago while enduring difficult circumstances, I came across the world of coaching and it literally changed my life. I wanted to make sure I could learn all I could about this field to be able to take it forward.

Does a coach sort out my life for me? What’s their role exactly?
In a way, yes. But a coach doesn’t sort out your life for you, only you can do that. However, part of coach’s responsibility is to support behavioral modifications and personal growth which will in turn help you reach the goals you set for yourself.

What’s the difference between coaching and counseling?
Both approaches are quite different and complementary at the same time. In general, counseling focuses on identifying the causes of past problems and addresses long term personal issues in depth. Whereas coaching focuses on solving issues at the present time and setting goals for the future.

What are the biggest misconceptions about life coaching?
In my view the biggest misconception is that life coaching is only for people who have problems or can’t succeed on their own. This couldn’t be further from the truth. In fact, it’s quite the opposite. The majority of top performers, athletes and successful people are using coaching to navigate towards more success. Think of it as your secret weapon to help you smash your goals!

Can you tell us the top 5 reasons you might approach a coach?

  • You have these incredible goals but you don’t know where to start
  • Anxiety and stress are recurring themes in your life
  • You get easily side tracked and can’t follow through
  • Your finances, health, relationships need refocusing
  • You feel that the passion you once had for life or projects is gone

What’s the first thing you say to a new client?
Welcome to your best life yet!

Tell us about your approach to life coaching and your specialist area?
My approach is very simple. To me, happiness is a choice. We are limitless individuals and the faster we accept this as our reality, the closer we get to our dreams. I specialize in corporate wellness, making sure that employees reach their full potential in terms of workplace happiness, productivity and personal wellbeing, which will in turn drive company performance.

What are some of the tools that you use during your coaching sessions?
Depending on the challenges faced I use neuro-linguistic programming tools mostly, but also time line therapy, visualization exercises and hypnosis.

What is the best thing you have ever heard from a client?
‘I didn’t think it was possible.’

What do you love the most about your profession?
It is extremely rewarding to be part of someone’s journey and to be able to witness positive changes. I wouldn’t trade it for anything in the world.

What’s been the most important moment in your career so far?
Definitely the day I decided to make a move from a fulfilling career in the cultural sector to setting up my own company offering corporate wellness programmes and life coaching.

What advice would you give about finding the right life coach?
Research, research and research! Check qualifications, experience and certifications. Once you find someone you would like to work with, go with your instinct and your gut feelings. It is important that you feel comfortable with your coach, as the two of you will be spending a lot of time together fulfilling your goals.

What’s next for Noëlle? What are you currently working on?
I am developing a series of coaching programmes and free tools that will be available both online on my website and offline through workshops and training. Also a very exciting project involving collaborations but I can’t discuss it now so stay tuned!

What are some of your hobbies?
I can never be in the same place for too long, I have a passion for travelling. I make it a point to discover at least three new places every year. Apart from my travelling bug, I enjoy yoga, playing with essential oils and water sports.

What is your work/life balance mantra?
Find purpose in what you do and you will never work a day in your life.

What would you advise people who suffer from stress?
Realistically, we can’t fully avoid stress but we can definitely control it. A few tricks here and there can keep our daily stressors in check. What I usually recommend is to set a powerful morning routine. For example waking up 10 to 15 minutes earlier using a sunlight alarm clock as opposed to a scary snooze button. Then, while still laying in bed, visualise your ‘perfect day’. As the day goes by, use breathing exercises to deflate any anxiety that may have accumulated.

Do you have a final piece of advice or insight for our readers?
We tend to be very harsh on ourselves. Take a minute to acknowledge everything you have surpassed and how far you have come. Well done you!

Your message for us at CP Magazine?
Thank you CP for the wonderful editorials and all your hard work. Thank you for giving me a platform to share my story and thank you for spreading your passion for people.


On the cover: Noëlle El Saadany (@changewithnoelle)
Photography: Silvia Pirosca @silviapirosca
Hair and makeup: Heba Shelbaya @hebashelbayamakeup
Production: Not a clichè @notaclicheconsultancy

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