STYLE COACH & COMPANION
Miral Rasem is a certified style coach from the Style Coaching Institute, UK. She has spent over 10 years empowering women by helping them find style statements that work for them.
Miral believes that being in vogue is all about making style statements that are uniquely ‘you’. She works with her clients through color analysis, body shape analysis, style personality analysis, wardrobe decluttering, and personal shopping, to create wardrobes that are a reflection of their inner beauty, complete outfits that mirror their ideas, values, and cultural beliefs.
Bloom with Miral has given her clients the confidence to play with stylistic elements like clothes, shoes and accessories to discover their personal sense of style.
Read on our exclusive interview with Miral this month to know more about her and her service.
Please introduce yourself to our readers.
Hey guys! My name is Miral Rasem, Founder of Bloom with Miral, a Certiﬁed Style Coach and an Accredited Member of the International Association of Style Coaches (IASC). I have spent over 10 years empowering women by helping them ﬁnd style statements that work for them. I work with clients through color analysis, body shape analysis, style personality analysis, wardrobe decluttering, and personal shopping, to create wardrobes that are a reﬂection of their inner beauty, complete outﬁts that mirror their ideas, values, and cultural beliefs.
Tell us about your education.
I have a bachelor’s degree in Business Administration and a diploma in Style Coaching from the Style Coaching Institute, UK.
How and when did you get interested in fashion and styling?
Fashion has always been my passion ever since I was a kid. When I used to subscribe to all the fashion magazines available back then using my monthly allowance. When I grew up, styling and shopping on behalf of my friends and family became my ultimate happiness, more like a personal shopper to all my people! That’s when I decided to switch my career from an HR Director to a Style Coach.
What special training did you take to become a certified style coach?
I started off by completing a diploma in Style Coaching from the Style Coaching Institute and moved on to become an Accredited Member of the International Association of Style Coaches (IASC). My eagerness did not stop and went further with styling to receive a certificate in Celebrity Styling from the Institute of Luxury Fashion & Style (FAD).
Why did you feel the need to starting your business officially?
That’s a good question! Well, since I believe that every woman is beautiful inside and out, and the right style statement will empower her to shine her light into the world, I wanted to take part in women empowerment through style! How? By helping them find style statements that work for them, that screams their own soul! Style Coaching helps me achieve that and that is when I decided to start Bloom with Miral.
What is the motto of BLOOM WITH MIRAL?
Our motto is Empowering Women Through Style!
Can you tell us the biggest lesson you’ve learned in running a business?
Persistence and patience are key; you may feel stuck at times but keep going until you find your way out to success.
Where do you go when you need inspiration for your work?
I go shopping! Mixing and matching in shopping stores gives me all the inspiration I need. I can’t also deny the inspiration I get from watching fashion shows, documentaries about fashion, reading fashion magazines, and working on fashion mood-boards.
What are some of the reasons someone should consider working with a style coach?
Before going through the reasons, let me explain the difference between a style coach and a personal stylist: A personal stylist works with individuals on day to day looks, based on fashion trends. However, a style coach works with individuals on refreshing their own style and image, to give women the confidence to go out and conquer the world, to find their own unique voice through fashion, more of a personal branding, including style personality analysis, body shape analysis, image consultancy, color analysis, personal shopping, wardrobe decluttering, and even self-image psychology.
Walk us through the process, how do you work with a new client?
The first thing I do with clients is a one-to-one introductory session where I understand my client’s needs and goals through different questionnaires that she fills up. Afterwards, I start with the body shape analysis session, analyzing her style personality, and evaluating her color scheme. We then move forward to the personal shopping where we manage to upgrading and refreshing her own style and image to let her inner beauty blooms and shines to the world!
What are some of the biggest challenges you’ve had in working with clients?
The biggest challenge is always about trust! My work depends mainly and entirely on my clients’ sincere trust, and if that does not exist, there is nothing much can be done! I listen carefully to their needs to be able to create their style plan that reflects their inner soul. And that’s why I feel so attached to my clients, more of becoming their companion than just a Style Coach! You can say that Bloom with Miral is a brand of trust, a friend and a companion.
When should a woman start thinking about dressing age appropriate, and what recommendations do you have about that?
Well, I don’t really believe in dressing your age as much as I believe in analyzing your own style personality, which never ages! You can be in your 50s and still manage to be super stylish and fashionable if you know exactly your personal branding, and that’s why Bloom with Miral exists! Let’s take Let’s take Diane Von Furstenberg as an example or the Legendary Iris Apfel who just turned 100 and still manages to be a fashion inspiration to us all!
How would you describe your own style?
My style personality is classic and I tend to turn up some traits sometimes add a flare of Dramatic Style Personality too.
What has been the biggest sacrifice you’ve made in starting your business?
As being a mother of two, the biggest challenge would always be in balancing between my business and taking care of my kids, raising them the exact way I want. Super moms do exist, you know!
How do you manage time between work and family life?
My family has been my greatest supporters all the way long, which has helped a lot in managing my time between them and my work. And since I used to work in HR, time management is one thing that I know how to excel!
What’s the first app, website or thing you open/do in the morning?
I check my Instagram account the first thing in the morning, then move to my booking app to check my appointments and To-do list.
What are some of your other hobbies?
Anything related to Art and Music!
How can clients reach you?
Clients can reach me through my booking website, my email address, or by dropping a DM at our Instagram account.
Your message for our readers.
Love yourself just the way you are. Be your original self, and always remember that you don’t need to copy anyone else, you don’t need to fit into a “culturally” ideal look; all you need to do is just be authentically and uniquely “ you”.
Your message for CP magazine.
Thank you CP Magazine for giving me the opportunity to talk about Bloom With Miral and to give your readers more insights of what a Style Coach is capable of doing. You guys are the best!