“You have to be able to take the punches in life.”
Please introduce yourself to our readers.
My name is Farah Bishara and I’m a music lover before anything. I freelance as a special events DJ and recently launched Vinyl Destination, Kuwait’s first pop-up record store. My experience varies from working with global brands like Kenzo and Gucci to collaborations with local brands.
Tell us about your education
I studied Marketing at AUK which isn’t my first love, but those skills come in handy when I’m curating events around the city.
Tell us about your career journey.
My career has changed and evolved a lot over the years. I started in banking, then took the leap of faith to work at a radio station. I hosted a radio show for five years and began DJing during that time. Now I’m a full-time DJ with my own business.
How do you manage your time? Describe your average day.
I’m self-employed so there are no set working hours. I check e-mails as soon as I’m up, and continue working to schedule events throughout the season. I try to keep myself busy with different projects that test my creativity.
What is your biggest strength?
Being a people person has helped so much in my career. When you’re genuine towards others, the notion of marketing and strategies almost become void. I think working with kindness and hard work creates longevity and trust with people.
Do you have any weaknesses?
I doubt my abilities from time to time, as I’m always trying to jump in something new. Sometimes that fear starts as a weakness but ends up as a strength if used right.
Have you made any mistakes that have made you stronger?
Yes – not being assertive enough. I’m definitely past that now! Having a voice took me a long time to develop. I think as I grow I’m constantly learning how to manage business better and delegate duties as needed.
What have been the biggest challenges you’ve faced during your career?
Being a woman working an unconventional job is an everyday challenge. A lot of people didn’t take my work seriously and thought it was just a phase or a hobby. The term ‘DJ’ usually paints a picture of someone between careers or even lost. My consistency shows that we’re able to view DJs in Kuwait as a reputable profession and something that’s here to stay!
How do you stay motivated during challenging times?
I remind myself why I started. You have to be able to take the punches in life, and it only makes your character stronger.
What do you do to relax?
Have a quiet meal with some relaxing tunes playing in the background.
What has been your proudest moment so far?
Launching Vinyl Destination, a special project for music lovers and vinyl collectors. It’s been something I’ve wanted to do for so long and seeing it come to life was the best feeling in the world.
What is your biggest fear?
Not leaving an impact! I think we all have that fear in us, but if we just work through it, we can definitely have a positive influence on the next generation.
What is your favourite quote?
“Find a way, or make one.”
Name one item in life you can’t do without.
Best advice you have ever taken?
Don’t tell them, show them!
Share three books on your nightstand.
Manil Suri’s “The Death Of Vishnu”, Elif Shafak’s “Forty Rules Of Love” and Adam Mansbach’s “Rage Is Back”.
In your opinion, what are the three keys to success?
Integrity, hard work and being willing to take advice/ask for help!
What is next for you? What would you still like to achieve?
I’d love to work with children. I think music is so important to a child’s creativity and growth. It would be a great opportunity to teach kids about music.
What advice would you give to young women starting out in their career?
As long as you have the will to do something, nothing or no-one can hold you back but yourself. Take the first step and everything else will come together.
How does it feel to be a CP Woman of Substance?
I’m honored and grateful. I’m also inspired by all of the other women in Kuwait who helped in pushing us forward in society as a whole.
Your message for the team at CP magazine:
Thank you so much for this wonderful acknowledgment! I’m truly humbled by the opportunity.