“Fashion and beauty standards will always change but don’t let that change you”
Former model and active fashion and lifestyle blogger, Diana Chipar, stars in a stunning fashion editorial featuring the must-have pieces from Italian label Twinset for this Spring/Summer.
Please introduce yourself to our readers.
I am a Moldovian born traveller with Dubai roots. UAE became my second home 11 years ago. About the same time, I became a model. I had a very fruitful career for 7 amazing years until I decided to pursue Fashion and Wardrobe Styling for the next 4 years. When it comes to blogging, it started as a hobby when I took some time off from work. Honestly, I never thought it would get so popular so quick but I guess people like my work. Blogging empowers me and makes me super confident in the set of skills I have gained throughout my career.
Tell us about your education.
High school and Bachelor’s in Economics. Very boring stuff!
When and how did you land in Dubai?
After finishing my studies, I was walking past a billboard showing the gorgeous Burj Al Arab on the streets of Chisinau. It overwhelmed me; the turquoise water and the clear blue sky were just breathtaking. That was the second I knew I had to do everything possible to move to Dubai. Not long after I got a job interview and moved here.
When did you enter the world of modelling and blogging?
I was 20 years old when I got a modelling opportunity. It was for an Italian designer who was selling her pieces to an Abu Dhabi fashion buyer/distributor. She approached me by chance in the Mall of The Emirates and offered me a week of work with enormous pay (back in the day, that’s what I thought!). Of course, I said yes. After that I signed up with every agency in Dubai and everything started falling in place. Blogging, on the other hand, started as a hobby and turned into a full-time job.
What is so significant about you as a fashion and lifestyle blogger/influencer?
With my 10 years of experience in the fashion industry, I like to think that my style is unique and elegant with a little quirky twist. My style combines local aspects with the western look.
How do you plan your posts?
Planning posts is my favourite part. It happens all the time, every time. It never stops. I drive around Dubai and when I see an interesting location I see the post very clearly. This is how every post starts.
Do you do your own photography? Any tips for getting good pics?
Yes, I do my own photography. My advice to beginners would be to buy a very good camera and always use daylight.
Could you share your favourite spots for finding fashion treasures?
My favourite spots are not spots specifically, but times. I always keep an eye open for discounts and offers as well as shopping festivals. I don’t shy away from big and expensive brands. On the contrary I visit the stores as they have majestically unique pieces on discount which you can style and wear in so many ways. I believe it’s better to have one great quality branded piece of clothing which will never go out of style rather than ten pieces from a fast-moving fashion store.
Where do you find inspiration for your blog topics?
Inspiration is all around us. I can turn anything into a blog.
According to you, what are 3 essential qualities a blogger must have to succeed online?
First, the new blogger must believe in what they are about to blog. Second, dedication to work hard and spend lots of time on their laptop. Third, be an innovative perfectionist.
How do you balance life and your blog with modelling?
I became a mom about six months ago. Pregnancy and motherhood didn’t stop me from working hard. I must say I became more driven to work hard and make better posts. I guess having my daughter by my side every time I shoot brings me more confidence.
Have you overcome a life-changing experience that has made you see or feel happiness?
Yes, I met my husband. The love of my life.
What’s the best thing that ever happened to you on Social Media? And the most unexpected?
Everything is great and unexpected! As I previously mentioned I never thought this would become so big so quickly. I am super humble for all the support that people have given me. This drives me to post more often with better content.
Tell us about the recent experience working with Twinset for the fashion editorial.
I was introduced to Twin Set at their Dubai Mall Boutique opening. The second I entered the store I fell in love with their style and amazing quality. One dress comes to mind. It was part of the winter collection, so the dress was sweater-like, long with a sheer under gown which was flowing underneath. I thought that dress was so sophisticated I had to work with the brand just to get a chance to wear that piece!
How do you personally like their new collection?
The new SS18 is everything! It’s super easy to style for any occasion needed. Every single piece is a must have. I feel like a child in candy land every time I am at the store. Simply put, I LOVE IT!
What is the best piece of advice that you have even been given?
Never doubt myself and follow my instinct with a humble attitude.
How would you best describe your style?
Elegant with a touch of quirky.
How can small businesses work with bloggers and influencers to reach a new audience?
Influencers are a big thing in our days. I guess because the magazines have unrealistic body standards and images. Honestly, even while modelling and shooting for brands, I found myself filled with doubts every time I would read Vogue or other high-end magazines. Overly photo-shopped bodies and skin can get to anyone. Therefore, people started following Influencers as they post photos with more realistic parameters which everyone can relate to. So, a lot of big or small businesses choose to collaborate with Social Media Influencers for their target audience.
Your message for us at CP magazine and our readers:
My message to your readers would be simple. Trust in yourself and follow your instincts with a humble attitude and dress all that with confidence. Fashion and beauty standards will always change but don’t let that change you. Always try the clothes before buying and dress for your size, it’s as simple as that.
Finally, what are you plans for 2018?
My plans for 2018 are to continue working hard and make better content for my followers to appreciate. As well as enjoy my little daughter growing up.