THE CULTURE, TASTE AND IDENTITY WHICH HAS EXISTED THROUGHOUT THE HISTORY OF SAUDI ARABIA.
Bleu La Soie was founded in 2012 by Alanoud Alomani and Shahla Alghaith as a genuine Saudi abaya brand. We are talking about their latest collection, inspired by Russian and Ukrainian folk arts which are rooted in and reflective of the cultural life and heritage. The abaya collection includes objects which historically are crafted and used within a traditional community.
Most abayas are made from linen, what’s the reason?
Linen is one of the oldest and most luxurious fabrics in the world. Throughout history, it has been a favorite of those in the higher echelons of power. Egyptian mummies were often found wrapped in linen for its durability and symbolic meaning attached to wealth. Bleu La Soie uses not only linen, but for the classic collections they love to use it because it’s never going to lose its value.
Do you feel that the abaya design is changing these days according to fashion tastes of the new generation?
Yes, definitely that’s why we always study the culture of Saudi Arabia. The abaya is a reflection of Saudi women’s culture, taste and identity which has existed throughout the history of Saudi Arabia. The abaya has transcended its traditional purpose as a cover for women to play an observable role in fashion and elegance of Saudi women.
Is the brand planning to expand production into different lines of clothes?
Yes, we are working on a men’s line that they can wear with their thobes. Bleu La Soie is seasonally producing ready to wear pieces which you can find in major Riyadh boutiques of traditional and modern clothing and an exclusive private showroom by @bleu.la.soie